Customer Service and Booking Hotline: +44 (0) 845 672 0175


Concept Phase

Concept Phase

The first phase within the area of work called New Product Planning in the Product Management Life Cycle Model. In the concept phase, a small group of product team stakeholders evaluate many product ideas or market opportunities so that a smaller number may be selected for further evaluation

Bookmark this glossary item

Share this item using the following sites:

Courses by category...

Glossary Search

Newsletter Sign-up

Our RSS Feeds...