Customer Service and Booking Hotline: +44 (0) 845 672 0175


Customer Insights

Customer Insights

That which is discerned from understanding a variety of customer needs and behaviours. Insights can be used to influence strategies, guide product development, validate segmentation models, and prepare creative briefs. Insights are also used for guiding the creative process, which is used to drive advertising and promotional activity.

Bookmark this glossary item

Share this item using the following sites:

Courses by category...

Glossary Search

Newsletter Sign-up

Our RSS Feeds...