Customer Service and Booking Hotline: +44 (0) 845 672 0175


Idea Category

Idea Category

Classification of a product idea or concept based on the idea type or motivation. For example, an idea might be categorised as a competitive response if a product if a product must be modified to meet a competitive threat

Bookmark this glossary item

Share this item using the following sites:

Courses by category...

Glossary Search

Newsletter Sign-up

Our RSS Feeds...