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Marketing Plan for the Product

Marketing Plan for the Product

A Functional Support Plan that defines the inbound research and analysis needed to set the stage for outbound plans and programs to support the product in the market. It provides the appropriate rationale that defines the work required and resources needed to carry out these plans. Marketing plans for the product are slightly different from corporate or divisional Marketing Plans. It is incumbent on the product team to make sure that the Marketing Plan for the product considers corporate mandates or obligations for the product team's support of those programs

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