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Need State

Need State

A basic human need or requirement, at a specific point in time. Basic needs can focus on safety or security. However, need states (or motivational states) are generally transient. For example, when a consumer's car is beyond repair, she enters a new need state that motivates her to evaluate different types of a new cars to purchase that will help her achieve her objectives (commute to work, shuttle children to sports activities, or transport many passengers)

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