NPD
New Product Development
Within the Product Management Life Cycle Model, NPD encompasses activities and activities covered under the two area of work referred to as New Product Planning and New Product Introduction. In these areas of work, many product concepts and ideas follow a general, phased decision process model (NPD process) and are transformed into products that are considered to have the best chance to achieve market and financial success, consistent with the strategies of the organisation
Bookmark this glossary item
Share this item using the following sites:
