Customer Service and Booking Hotline: +44 (0) 845 672 0175




A customer archetype or model created to represent a common set of characteristics or motivations, as with a customer type within a market segment or demographic. It is typically a representation of a group of people as opposed to a singular individual. A persona is a useful reference model for market segmentation and for cultivating useful value propositions. However, a persona is also a helpful guide in crafting meaningful, relevant product requirements

Bookmark this glossary item

Share this item using the following sites:

Courses by category...

Glossary Search

Newsletter Sign-up

Our RSS Feeds...