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PLPM

Post-Launch Product Management

An area of work within the Product Management Life Cycle Model, PLPM is characterised by a collection of (largely asynchronous) tasks, activities, and tactics that are required fro running the business of the product after it is launched into the market. There are several subphases for every product. Generically, these phases characterise the product's growth in the market, its maturity, and ultimate decline and discontinuation

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