Customer Service and Booking Hotline: +44 (0) 845 672 0175

Search

Product Positioning

Product Positioning

The way in which a product or service is presented or communicated to a particular market or market segment such that a specific perception can be created in the minds of the desired customer types within that segment. Product positioning is important because it asserts a product's differential advantage over competitors' products. A Product Positioning Statement is used to craft this message

Bookmark this glossary item

Share this item using the following sites:

Courses by category...

Glossary Search

Newsletter Sign-up

Our RSS Feeds...