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Rationalising

Rationalising

With respect to business systems and products, rationalising refers to the process of elimination any duplicates, conflicts, or disconnects in a given set of objects or data. For example, when one rationalises a product line, one ensures that there are the right number of products in the line to precisely meet the needs of the chosen target markets. This serves to eliminate any internal competition, redundancy, cannibalisation, or superfluous features

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