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Strategic Mix

Strategic Mix

A combination of Post-Launch Product Management activities designed to make it easier to run the product as a business. Using the acronym PUMICE, these activities include: Product profitability and financial performance. Unforgettable customer experiences to build or bolster the brand. Marketing performance management, which includes market adoption, marketing mix management, and branding activities in your chosen market areas. Integrity in doing business, because your reputation may be what sustains you in the long run. Customer loyalty, so that happy customers continue to buy your product and recommend you to others. Efficient operations, so that everything runs smoothly along the value delivery chain.

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